FreshMe

FreshMe is a Ukrainian brand of healthy beverages created for people who value quality, balance, and an active lifestyle. The brand focuses on natural ingredients, innovative flavor combinations, and stylish presentation, aiming to make every bottle not just a drink — but part of a refreshing daily ritual.

FreshMe stands out with its vibrant identity and clean, modern aesthetics, appealing to health-conscious consumers who seek both taste and visual pleasure. The brand positions itself as a symbol of energy, freshness, and well-being in the everyday routine.

View Website

Project Overview:

We developed the visual identity and packaging design for FreshMe — a Ukrainian brand of healthy beverages. The main objective was to create a fresh, memorable, and premium look that would stand out on the shelves and clearly communicate the brand’s values of quality, natural ingredients, and modern lifestyle.

What We Did:

Researched the target audience and competitive landscape in the beverage market
Created a unique visual identity system aligned with the brand’s philosophy
Designed a full set of product labels for multiple SKUs and flavors
Developed a cohesive color palette and typography system to ensure visual consistency
Prepared print-ready packaging files and mockups for marketing presentations
Ensured the design works across different bottle sizes and materials

Result:

The new label design gave FreshMe a vibrant and recognizable brand presence, helping the products stand out on the market and build a strong connection with health-conscious consumers. The stylish and consistent packaging reinforced the brand’s positioning and supported its launch campaign.